Dhaka to Host World Cup Trophy Tour in January

The visit is part of the FIFA World Cup™ Trophy Tour by Coca-Cola, which celebrates its 20th anniversary this year. The 150-day journey will span 30 FIFA member nations and 75 cities worldwide, building anticipation for the 2026 FIFA World Cup—the largest in history—hosted jointly by the USA, Canada, and Mexico.

How to Win Tickets & Take Photos

To make the experience interactive, Coca-Cola has launched the “Under the Cap” campaign in Bangladesh. Fans can win tickets to view the trophy and take photographs by following these steps:

1. Purchase: Buy a 1-liter promotional pack of Coca-Cola.

2. Scan: Use the QR code on the label to visit the official campaign website.

3. Register: Submit the unique code found under the bottle cap and participate in a FIFA-themed quiz.

4. Win: The fastest correct respondents each hour will be awarded tickets.

The campaign is currently live and will run until January 8, 2026. Winners are announced every 90 minutes.

A Message to Fans

Mickael Vinet, Vice President at The Coca-Cola Company, emphasized the passion of Bangladeshi supporters:

“Our goal through the FIFA World Cup Trophy Tour is to bring fans closer to the heart and excitement of football. We are inviting fans to celebrate the full spectrum of emotions one experiences when watching a football match.”